Crowne Plaza Manila Galleria and Holiday Inn Manila Galleria Welcome the New Director of Sales

Ortigas District’s two prominent hospitality landmarks, Crowne Plaza and Holiday Inn Manila Galleria have appointed Roberta “Bobbie” Frondoza as the new Director of Sales.

Bobbie, as she is fondly called, began her career as Guest Services Specialist under Front Office Department at Traders Hotel Manila. After a few years, she then explored and transferred to Sales as a Sales Executive. Bobbie also had her experience at Hotel Pontefino Batangas as Senior Sales Manager.

She started joining IHG as Sales Business Development Manager at Holiday Inn Clark where she handled meetings and social functions and had an active collaboration with the marketing team. She then became part of Intercontinental Manila for seven (7) years starting as Sales Manager and later promoted to the Director of Sales.

Before joining Crowne Plaza and Holiday Inn Manila Galleria, Bobbie was with The City Garden Grand Hotel and The Picasso Serviced Residences as Director of Sales and Marketing.

Now, as the new Director of Sales, her goal is to drive productivity and results through specialized key account management, resulting to stronger brand and customer loyalty. “I’m excited and humbled to take on this new challenge for both hotels and continue what they have started; being part of the clients’ way in achieving worthy meetings and events, spacious and comfortable rooms and dynamic rewards program.”

“Crowne Plaza Manila Galleria and Holiday Inn Manila Galleria are two great brands that are on the move. Being with IHG for over 7 years, I have seen how far it has grown; and now that I am again part of it, this gives me the excitement and closer look of what lies ahead for both hotels. I am happy and looking forward to roll up our sleeves and continue to push especially knowing the amount of support I have from my colleagues,” she added.