IKEA Philippines Partners with Stratworks to Build Stronger Local Connections

Stratworks, a leading integrated marketing communications agency in the Philippines, is proud to announce its partnership with IKEA Philippines — the local arm of the global home furnishings brand committed to creating “a better everyday life for the many people.”

In choosing Stratworks, IKEA Philippines sought a partner who understands not just communications, but the Filipino way of life. “Our mission is to create a better everyday life for the many people, and finding a partner that deeply understands the Filipino heart was crucial,” said Earl Kevin Margallo, Marketing & PR Manager of IKEA Philippines. “We chose Stratworks because of their meaningful, genuine brand and audience connection, and their track record as a top digital marketing and PR agency demonstrate a clear alignment with our values and our vision for connecting with our customers.” 

Founded in 1999 by Donna Conda and Oliver Conda, Stratworks has built a reputation for crafting campaigns that go beyond visibility — campaigns that foster authentic connections. With work spanning household names such as Jollibee, PLDT Home, Universal Robina Corporation, and global players like P&G, HP, and its newest partner, Geely, Stratworks has always anchored its work in relevance, insight, and human connection.  Its reputation as an award-winning PR agency in the Philippines is built on consistently delivering campaigns that cultivate real brand love. 

“IKEA’s vision aligns closely with how we see our role in communications — to help brands earn their place in people’s lives by being useful, thoughtful, and true to who they are,” said Mark Christian Parlade, Managing Director of Stratworks. “We’re excited to bring our local expertise and strategic capabilities to support IKEA in resonating even more deeply with Filipino families — from all walks of life, across all life stages.”

As IKEA continues to grow its presence in the country, the collaboration with Stratworks signals a shared commitment to building a brand experience rooted in everyday relevance and long-term impact.

To learn more about how Stratworks helps brands build authentic, lasting engagement, visit www.stratworks.ph or contact the team at info@stratworks.ph or (02) 8893 2568.