SM CITY BALIWAG UNWRAPS ‘HOLIDAY TALE’ THIS CHRISTMAS SEASON

SM City Baliwag celebrates the most wonderful time of the year with the grand unveiling of its captivating 30-ft Christmas centerpiece, officially ushering in the holiday season in the province.

With the theme ‘Holiday Tale,’ SM City Baliwag reveals a mystical Christmas centerpiece that exudes whimsical wonders. Built with a marvelous 30-ft Christmas tree, the attraction is surrounded by gnomes, reindeer, gift boxes, and magical candles. 

In line with the launch of the holiday centerpiece, SM City Baliwag introduces the SM Besties of Joy. For every two pieces of bear purchased, one will be given to a community charity, spreading warmth and comfort this holiday season.

SM is making the holidays extra meaningful as the malls celebrate “100 Days of Kindness”—a nationwide campaign that brings cheer, joy, and generosity to millions of Filipinos.

Until December 25, SM will feature daily videos on its digital platforms featuring touching and inspiring acts of kindness through the “100 Days of Kindness” campaign, where shoppers may experience random acts of kindness such as surprise treats, warm greetings, and delightful gifts.

Christmas is definitely merrier as two more Christmas centerpieces light up this October. ‘Wrapped Christmas Wonders’ at SM Center Pulilan and ‘Holiday Symphony’ at SM City Marilao are other attractions to look forward to in Bulacan this holiday season.