Add to cart or add to scares? URC’s interactive Halloween live selling lets you control a horror story

This Halloween, horrors lurk in every corner. Some would decorate their house with different kinds of ghosts, ghouls, skeletons, and other supernatural creatures, along with friendly Jack o’ Lanterns. There are others who might be streaming scary movies as early as now to really bring in the spooky vibe. 

Your TikTok feed also isn’t safe from jump scares. As everyone prepares for the Halloween season with their favorite snacks and creative costumes, you can have your own interactive experience with “Livestream ng Lagim,” the third run of Universal Robina Corporation’s (URC) “Dead Selling” activity, starting on October 23, 2025. 

This three-episode online live selling event will feature spooky ghost stories and must-grab deals which includes up to 30% discount on select URC goodies. Starring in each episode are popular TikTok creators with ghost characters waiting to curse them throughout the stream. Livestream ng Lagim will let you play as the co-director who decides if the streamers get saved or plunged deeper into the darkness. With every purchase of popular URC products, like C2 Cool and Clean, Great Taste White, Jack ‘n Jill Presto Creams, and Nips, before each flash sale ends, viewers get to choose what happens next in the stream. The streamers’ fate is in your hands, so choose carefully. 

Horrors aside, this is also the perfect time to stock up on the Halloween treats to give away to kids and friends with URC’s delightful range of snacks and drinks. These are also great for your horror movie marathons with loved ones. Keep an eye out for 24 flash deals with up to 30% off, and free shipping and discount vouchers. The more you buy, the more you can save. 

URC’s Dead Selling is an award-winning initiative that bagged the Bronze prize in Creative Commerce at the 2024 Kidlat Awards. Just like its first two runs, the upcoming Livestream ng Lagim will be an experiential shopping activity that will make you add to cart or add to the scares.

Be part of this interactive horror experience! Catch the three Livestream ng Lagim episodes on URC’s TikTok on October 23 (from 5pm to 9pm), 28 (from 5pm to 9pm), and 30 (from 8pm to 12 midnight). See how these modern-day ghost stories will end. 

For more information on how you can make your Halloween extra special, visit URC’s website and like their official Facebook page.