Good Life serves feast of tidings with ‘Flavors of Fortune: A Celebration of Good Life’
In celebration of more than 16 years of bringing authentic Asian flavors closer to Filipino palates, leading food brand Good Life recently hosted a grand Chinese New Year festival entitled “Good Life Flavors of Fortune: A Celebration of Good Life,” at the TriNoma Activity Center. The successful four-day affair, which attracted a huge crowd, marked the brand re-launch of Good Life products in the Philippines this Year of the Fire Monkey.
“Good Life is honored to become instrumental in keeping Chinese culture and celebrations alive and now, part of the lives of many Filipinos. No matter what the occasion, from a regular weekday meal with the family, a grand celebration, to catering large crowds via one’s food business, customers are assured that Good Life will deliver on its promise to make every meal authentic, best-tasting and wonderfully special, all the time,” said Karen Saguiped, Product Manager of Fly Ace Corporation.
As expected of a significant event, spectators were dazzled by an array of entertainment and traditional Chinese performances. One of which is the spectacular dragon and lion dance exhibition by Philippine Sen Hua which signaled the opening of the exhibit. Present at the ribbon-cutting ceremony were Fly Ace Corporation executives and Good Life brand team led by Ellen Cochanco (Fly Ace Corp. EVP for Support Services), Larry Cochanco (Fly Ace Corp. EVP for Sales and Marketing), Ramon P. Daez (Fly Ace Corp. GM), Abraham Cipriano, Jr. (Fly Ace Corp. VP for Marketing), Karen Anne Saguiped (Fly Ace Corp. Product Manager) and Rachelle Chang (Fly Ace Corp. Product Associate). With them are Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc. (FFCCCII) EVP Henry Lim Bon Liong and VP George Chiu, Confucius Institute at the Ateneo de Manila University Director, Dr. Ellen Palanca; and ChinoyTV led by COO Loraine Tan and CEO Alvin Tan.
Mr. Cipriano revealed that Good Life loyalists can look forward to more marketing activities and exciting new products. “Good Life is all about food and Asian celebrations, and it believes in celebrating everyday occasions with family. Just like the Chinese, Filipinos are very family-centered. Simple things in our home like sotanghon, pancit canton, bihon, siomai, all of these come from the Chinese history and these have influenced and become ingrained in the Filipino culture,” he said.
Food and cultural extravaganza
The event was made enjoyably delicious by the Good Life Chinese Food Fair which had food sampling featuring the different Good Life products, in partnership with Center for Culinary Arts, Manila (CCA Manila). The food strip also featured Ho-Land Hopia and Bakery, Masflex Cookware & Kitchenware, Tai Chi Guyasteen, and Waters Philippines. Live Chinese cooking demos by CCA chefs Michael Cheng and Lionel O’Hari Go, and food stylist chef Sharlene Tan.
On top of the overflowing food, the affair became a showcase of pride and revelry with the colorful Chinese cultural performances by partner schools which lit up the stage with dance moves and acrobatic stunts.
Walk-through themed exhibits of Bahay Tsinoy and Lingnan Style Paintings from Confucius Institute re-acquainted visitors to various Chinese culture, customs and traditions. Those who sought good luck and prosperity took the opportunity to have free Chinese Fortune Telling and Feng Shui reading by masters Hanz Cua and Naneth Yu Guinto.
“We are happy to lead this kind of celebration. This milestone event bridged better understanding and appreciation of Chinese cuisine among locals, and Good Life is excited to continue this rich culinary heritage through food products that make special celebrations and everyday dishes more enjoyable and authentic-tasting for all Filipino consumers,” said Mr. Daez.
Offering a complete selection of Asian food products that bring out the genuine taste and flavor of favorite Asian dishes since year 2000, Good Life – which name is inspired by the Chinese’s common association of longevity with noodles – carries products like Vermicelli, Egg Noodles, Bihon, Sesame Oil, Oyster Sauce and Japanese-Style Bread Crumbs. And because Good Life products are of top grade food quality standards, one is assured of delighting loved ones with best-tasting dish renditions.
Epic culinary showdown
The highlight event is the first ever Good Life Chinese Culinary Cook Off in partnership with CCA Manila. Students battled it out to test their culinary skills in coming up with their own modernized interpretation of a traditional Chinese Lauriat. Using Good Life as the main ingredients and after nearly five hours of heated combat, hailed Good Life Chinese Culinary Cook Off grand winners are the Culinary Champions team of CCA. Garnering the special award for Best Overall Dish is the Vermicelli Taro Snapper by Michelle Lim of Culinary Champions.
Good Life’s “Flavors of Fortune: A Celebration of Good Life” was held in partnership with ChinoyTV, Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc. (FFCCCII), Confucius Institute at the Ateneo de Manila University, BahayTsinoy, Center for Culinary Arts Manila, Masflex, Tecnogas, Faber Castell, King Chef Seafood Restaurant, Tai Chi Guyasteen, Waters Philippines, Slimmers World, Philippine Sen Hua Athletic Club, Ho-land Hopia and Bakery, Breakfast Magazine, Food Magazine, COOK Magazine, Working Mom, Appetite, WatchAppetite, Business Mirror, Malaya Business Insight, Business World, The Manila Times, WhenInManila.com, and the official venue partner, TriNoma.
Celebrate family togetherness and many more joyful occasions all year-long with Good Life food products. Good Life is a food brand under Fly Ace Corporation, one of the leading food and beverage consumer goods companies in the country today. Propelling limitless multiple-category growth by bringing the best of the world closer to Filipino homes, Fly Ace Corporation’s portfolio of food and beverage products includes strong house brands like Jolly canned vegetables & fruit, Dona Elena, Jolly Heart Mate Canola Oil, Jolly Claro Palm Oil, Jolly Cow, and leading global brand like Welch’s, Mott’s, Rauch Happy Day, Cocio, and Lotus Biscoff. Learn more at www.flyacecorp.com on one of the country’s leading food and beverage companies. Good Life food products are available in all major supermarkets and grocery stores nationwide. Like Good Life in FB (goodtastegoodlife).
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