SASSA OPENS ITS FIRST-EVER STANDALONE STORE AT FESTIVAL MALL

On its 21st year of offering stylish, comfortable pieces through department stores, Sassa celebrates a new milestone with the opening of its first standalone store at Festival Mall.

Located on the Upper Ground Floor of Festival Mall’s West Wing the store features a vibrant, modern space that showcases Sassa’s full lifestyle range—from swimwear and activewear to intimate wear. With bold blue accents, clean lighting, and organized display zones, the store offers a fresh, inviting atmosphere for every Sassa Girl.

Compared to traditional department store counters, the standalone store provides more space, better privacy, and a more relaxed shopping experience. Customers can now enjoy a wide selection of styles, with more options to mix and match. The open layout also makes it easier to try on pieces and do personal styling sessions with comfort and convenience.

For the first time, Sassa brings together all its core collections in one space—designed not just for shopping, but to create a closer, more meaningful connection with the women it was made for.

A Strategic Step Closer to Every Filipina

Recognizing the need to connect more closely with its growing community, Sassa opened its very first standalone store as a way to bring the brand experience directly to its customers—outside the usual department store setup.

“This store is more than just a physical space—it’s a statement of who we are and how far we’ve come,” shares Raiza Limpiada, Marketing & Ecommerce Manager of Sassa. “After more than two decades of being mainly found in department stores, we wanted to create a space that brings us closer to the Filipina—somewhere she can truly feel what Sassa is all about. We’re not just a local brand anymore—we’re becoming a true lifestyle partner.”

After a remarkably strong year of double-digit growth, Sassa is excited about what’s ahead with the opening of its Festival Mall store. The brand is aiming for a 40-50% boost in sales compared to its usual numbers.  More importantly, it looks forward to seeing customers spend more time exploring the space, discovering new favorites, and enjoying a more personal shopping experience—all part of Sassa’s journey to grow and connect more deeply with Filipinas in the local fashion scene.

“Our goal is simple,” Raiza adds. “We want to build real relationships, make every visit memorable, and grow alongside our customers. This store is just the beginning.”

Unveiling the Latest Retail Experience

To celebrate this milestone, Sassa hosted a grand opening event attended by brand executives and loyal fans. The festivities included a ribbon-cutting ceremony, store tours, and exclusive first-day offers—creating a memorable experience for early shoppers.

Guests enjoyed limited-time promos, gift-with-purchase deals, and a sneak peek at exclusive styles available only at the Festival Mall store—highlighting the brand’s move toward a more stylish, personalized approach.

With more standalone locations planned, Sassa Festival Mall is just the start. As the brand grows alongside its community, it remains committed to helping every Filipina feel confident and stylish—wherever they go, whatever they do, and in every aspect of their lifestyle.

Experience the Sassa difference for yourself—visit our new Festival Mall store today! Follow @sassa_ph on Instagram and @sassa.ph on Facebook and TikTok for updates..