Whirlpool still the most trusted brand in the Philippines
Once again, the Filipino consumers have maintained their stand: Whirlpool is still their brand of choice in washing machines.
For five years straight, Whirlpool has been conferred with the Ultimate Seal of Consumer Approval as one of the Most Trusted Brands for Household Products for the Washing Machine Category in the Reader’s Digest Asia’s Trusted Brand 2015 Awards.
Achieving the Reader’s Digest Asia Trusted Brands status is a genuine recognition of consumer approval. The survey reflects consumers’ choice of their most trusted brands among the thousands available in the market. Launched in 1999, the Reader’s Digest Asia Trusted Brands has established a solid reputation as the premier consumer-based survey in Asia, providing an objective and reliable reference for consumers throughout the region.
“We are simply overwhelmed and filled with gratitude and pride to have received this award for five years in a row. This recognition comes from the Filipino consumers themselves and the trust they have in Whirlpool is proof that we are a brand committed to bringing only high-quality and energy-efficient products to help make the lives of Filipino families more convenient and enjoyable,” said Joy Catiis-Cruz, Marketing Manager of Whirlpool in the Philippines.
With this prestigious recognition, Whirlpool is committed more than ever to continue its legacy of energy efficiency, durability and innovation. Such legacy has made Whirlpool a trusted brand that appeals to Filipino families. The trust extends not only to its washing machine products but to all of its core products as well. Whirlpool’s product line consists of refrigerators, freezers, microwave ovens, washers and dryers, inverter air conditioners and cooking appliances.
For more information about Whirlpool and its products, you may visit their website at www.whirlpool.com.ph.