K-Town comes to Manila at Soban
Culinary masterpieces continuously evolve to cater to ever changing consumer palates. Master chefs and innovative food experts alike always find ways to put new twists on classic dishes, sometimes redefining the cuisine in the process. Such is the case for K-Town cuisine.
In Soban K-Town Grill, one key inspiration it longs to share with the Filipino market is combining traditional Korean techniques and recipes with ingredients and flavors all over the globe, to produce one-of-a-kind dishes. Here is the characteristic of the Korean food evolution happening in K-Town communities over L.A, New York, Hong Kong and more, led by Korean immigrants with ties to the past and to the present. Set to revolutionize the local food scene, Soban K-Town Grill graces the Philippine shores with offerings—some familiar while others unique—for a redefined Korean dining experience.
The brainchild of the collaboration between Mr. Sung Rah, Sariwon Korean Barbecue’s award-winning restaurateur from Seoul and the Happyfoods Group behind Sariwon Philippines, Soban K-Town Grill is the first of its kind in the country. It is a place where one can grill pork (samgyupsal) and chicken (dak galbi) barbecue, marinated in six mind-blowing flavors, explore a line-up of scrumptious K-Tacos (Korean tacos) and Korritos (Korean burritos), and enjoy such delectable dishes in a hip restaurant ambiance that can easily become the new neighborhood joint.
A gastronomical treat fit for the books and closer to home
Meaning “small tray or table” in Korean, Soban K-Town Grill’s menu reflects its culinary vision of providing quality, yet affordable food by weaving traditional Korean ingredients and techniques with American comfort food, dashed with the Mexican street food culture.
One can start off the gastronomical adventure with a 6-Flavor Samgyupsal Set, 540 grams of grilled pork belly goodness. Good for 3-4 persons, this house specialty comes in classic original, fruity, and chili bean flavors while the soy garlic, doenjang or Korean miso, and wine flavors are subject to change depending on the season.
The Solo Samgyupsal and Dak Galbi Sets are also a certified feast for the senses. Available in 90g, 120g, and 180g servings, one can choose to grill from six luscious barbecue flavors for the pork set, while the chicken set offers the fruity, spicy, and doenjang flavors.
Two other delicious selections are the Dak Bulgogi Set with caramelized boneless fried chicken and the Jeyuk Deopbap Set with stir-fried spicy pork belly rice bowl topped with fried egg.
All these affordable set meals are served with unlimited white rice, salad, soup, and egg roll appetizers with an optional upgrade to the signature Kimchi fried rice.
For those looking to eat light, appetizing, and enjoyable dishes, the A la Carte Noodles menu offers Gematsal Ramyeon and Beef Ramyeon—a Korean ramen made of homemade bone marrow broth—topped with a choice of crabstick or beef. Also available is a bouncy and perfectly-textured Japchae—stir-fried Korean vermicelli noodles with assorted vegetables.
For the A la Carte Rice collection, one can savor the mouthwatering Chicken Teriyaki Bap and Beef Bulgogi Bap—mixed rice with assorted vegetables and fried egg in a sizzling bowl. For something closer to home, explore the beef and chicken Korilog rice bows, the Korean tapsilog and chixsilog, resting on kimchi fried rice and topped with fried egg.
If these food coma-inducing K-Town Grill offerings aren’t enough to surrender one’s taste buds to Soban, grab a hold of something from Mr. Sung Rah’s line-up of personal favorites, Sung’s Picks, which promises an explosion of special flavors in every bite. These include the crowd favorite Kimchi Fries, K-Taco and Korrito.
Soban’s offerings are generous in serving, but most importantly, in taste and experience. As the only K-Town Grill in town, with affordable, value-for-money prices, and a hip ambiance to dig in the flavorful dishes, Soban is definitely the choice for a go-to neighborhood joint.