Welch’s Celebrates 150 Years of ‘Sharing What’s Good’ and Advocating for Healthier Nutritional Choices
For 150 years, Welch’s has brought to millions of homes around the world the natural goodness of grape juice. In the Philippines, the Welch’s brand is synonymous to sharing to loved ones – from parents to kids, from grandparents to grandkids, from friends to neighbors – only the best that nature can offer.
In celebration of this milestone, Welch’s once again reminds consumers – especially the moms – the value of making better choices at home and how wise decisions on nutrition can impact the family’s overall health and well-being.
“Welch’s is an advocate of better nutritional choices for families all over the world. To celebrate its 150 years, we continue the tradition of encouraging more people to lead a healthy lifestyle, and it starts with the food and beverage that we consume,” says Erika Rodriguez, VP for Marketing of Gemco, the Philippine marketing agent of Welch’s International. “Even amidst our busy lifestyle, moms must make sure that our family – especially the growing kids – only get the best when it comes to nutrition.”
On the part of its Philippine distributor, Fly Ace Corporation, President Lucio ‘Jun’ Cochanco Jr. said that they are proud to carry Welch’s as it is not only a heritage brand but also one that is popular among Filipino families. “We celebrate with Welch’s as it marks 150 years. It is a product that we are proud of since it is well loved because of its nutritional values and the natural goodness that it gives to consumers. Moving forward, we want more Filipinos to share in the joy of drinking Welch’s together especially during special occasions and family moments.”
Over 900 family farmer-owned vineyards across America put their heart into the product. As such, opening a bottle of Welch’s 100% Grape Juice is like unleashing the power of ‘purple’ in every sip. Unlike other beverages that contain huge amounts of sugar and artificial coloring, Welch’s is vitamin-packed and 100% natural.
Scientific studies show that grape juice made from Concord grapes contain natural sugars but compared with other forms of sugar, sugars in grapes are considered to be low in the glycemic index. Thus, grape (or grape juice in this case) is unlikely to raise one’s blood sugar significantly. Moms need not worry as the nutritional benefits of consuming grapes is made more convenient by just consuming a glass of Welch’s 100% Grape Juice.
“Each bottle of Welch’s is made from Concord grapes, assuring moms that they give their kids a large, concentrated amount of polyphenols which a natural plant nutrient that plays a key role in supporting a healthy heart. These same polyphenols contribute to the antioxidant power of 100% grape juice,” adds Erika.
To illustrate, Welch’s juice uses the entire Concord grape – skin, seeds and all – to release the plant’s true polyphenol power. In fact, at least 20 grapes are squeezed into each 4-ounce glass. Imagine the vitamins and minerals in each glass of Welch’s that has nurtured generations of families not only in the Philippines but all over the world.
For more information about the 150 years of Welch’s and how to know the different ways to enjoy 100% natural grape juice, visit www.welchs.com or follow Welch’s PH in Facebook and IG. Welch’s fruit drinks and snacks are distributed by Fly Ace Corporation and available in leading retail stores nationwide.