Amway Philippines Launches First Zero Sugar, Zero Calorie Energy Drink with XS™
Amway Philippines launched its first energy drink under its sports and nutrition brand, XS™, a first among its direct-selling competitors.
A lifestyle brand, XS™ illustrates what customers would want – where their next adventure should take them, the gear they should wear, and the views they should post – via shared experiences. Its entire portfolio is built for on-the-go use: no explanation necessary, you’re simply sharing a drink.
Created in Laguna Beach in 2001, XS™ represents the effortless California coast lifestyle, which has been a boiling pot for art and creativity, attracting adventurers, artists, and innovators.
“It’s about getting that extra kick to go out and Experience More every day: on the trail, in their communities, and in their business. XS™ embodies a commitment to reaching new destinations – it’s an adventure, it takes passion, and it’s built on, with, and for a community,” said XS cofounder Scott Coon.
Each 250ml can of XS™ Energy Drink contains zero sugar and just 10 calories per serving. It contains 50mg of caffeine, six B vitamins, L-Carnitine, L-Glutamine and Taurine.
This lightly carbonated drink contains no sodium, zero carbs, and comes in two natural flavors: Cranberry Grape and Citrus. It was the first exclusively sugar-free drink brand sold globally.*
“With XS, Amway competes with and raises the bar on the staples found in every Millennial’s bag,” said Amway Philippines Country Manager Leni Olmedo.
“XS is relatable and aspirational, appealing to everyone from the most active high achievers to those who are taking the first steps on their own unique journeys,” she added.
Amway acquired XS in 2015 as a $150 million investment. It has since grown to a $400 million value across 56 markets. The company’s commitment to entrepreneurship has enabled XS™ to grow, expand, and create new innovative opportunities while remaining true to the Amway legacy.
XS™ Energy Drinks are available from October 25, 2019 while supplies last. XS™ products are sold exclusively through a network of Amway Business Owners (ABOs) worldwide. You may visit amway.com.ph or call #AMWAY (#26929) to locate an ABO.