OREO shares smiles with front liners through Emoji Cookies
As a purveyor of positivity through meaningful play, OREO cookies recognize how essential it is to come together and express our feelings to one another.
Making time for lighthearted moments reminds us that despite uncertainty, the remarkable resiliency of the human spirit is not lost; that joy and love can survive and thrive amidst fear and anxiety; that humanity’s darkest days can become a catalyst for its finest hour.
“In a world where we can get disconnected because of challenges, it’s important for families and friends to stay playful together, bond and express their emotions. OREO cookies aim to spark these playful connections with those who need it most, our front liners,” shared Friska Andini, Assistant Brand Manager of Mondelez Philippines, maker of Oreo cookies.
Andini added: “For more playful moments, OREO shares the new cookies embossed with alphabet letters and emojis. The embossed cookies provide an interactive and engaging way to spark a playful connection for everyone.”
Partnering with the Philippine Business for Social Progress, the OREO brand shared the new embossed cookies with the Las Pinas General Hospital on July 7.
The 775 employees of the hospital received the OREO embossed cookies as a salute to their generosity and courage. Thank you messages that express gratitude for their service and sacrifices were also tucked into the packages.
“We at OREO hope that this gesture feeds our front liners with delicious and playful yet meaningful doses of OREO positivity at a time when they need it the most. The whole country thanks them for their dedication, and we hope the delicious OREO cookies expressed this gratitude,” said the Assistant Brand Manager of Mondelez Philippines.