TikTok commemorates Pride Month 2021 through initiatives such as the ‘Free to Be’ global campaign, and #ForYourPride hashtag challenge!
Manila, Philippines – June 24, 2021 – TikTok is a global entertainment platform that inspires creativity and fuels culture. As such, the platform is committed to nurturing the inclusive and diverse community within the app, by constantly working to make creators from various backgrounds and beliefs feel safe to express their truest selves.
This June, in celebration of Pride Month 2021, TikTok has the unique opportunity to unite the LGBTQ+ community on the platform along with its supporters, through a series of celebrations aimed at empowering, educating, and entertaining all its users. Through this, TikTok hopes to ultimately foster a more inclusive space that is truly a free place for all.
On TikTok, Everyone is Free to Be
TikTok commemorates Pride Month 2021 by elevating the conversation around its global campaign theme, ‘Free to Be’, which means having the freedom to be yourself in any and all spaces, being free to evolve into the person you are meant to be, and enjoying the freedom to create content without judgement. It also means being free to push yourself to be better in every way, including checking your biases, learning to understand other people’s perspectives, taking an active stand against discrimination, and allowing anyone to feel free to be themselves without the pressure of societal or gendered norms.
TikTok Celebrates Pride Month 2021
TikTok reinforces its role as an entertainment platform that empowers the LGBTQ+ community through initiatives celebrating, recognizing, amplifying, and elevating LGBTQ+ creators and trends, and spotlighting trailblazing LGBTQIA+ creators, businesses, and partnerships. These initiatives include:
- #ForYourPride Hashtag Challenge, a call-to-action to all users to declare what Pride means to you, and share what you do for your pride.
- New Pride-themed creative effects, filters and stickers.
- Global Pride March, a 12-hour Global Live Lineup featuring LGBTQIA+ talents, which aims to boost awareness for the Free to Be campaign. This is happening on June 24th, and will be hosted by countries around the world including the US, Canada, Latin America, Philippines, and more.
Global Live Lineup
TikTok creators Zendee and Roanne and Tina, together with Apa Agbayani from Metro Manila Pride Org, a not-for-profit organization dedicated to educating, equipping and empowering the Filipino LGBTQIA+ community, will represent the Philippines at the Global Live Lineup, and will appear during Southeast Asia’s slot on June 25th, between 10:30 AM to 12:00 PM. They will join participants from other regions, including Christine and the Queens, Abbyroberts and Biminibabes, Kesha, Queen Priyanka, Coyle Twins, Troye Sivan, Scott Hoying, Richumbley and Beingadp, Luxury Law, Tinashe, mechanicshopfemme, and Escandalamx.
Be part of the global Pride Month 2021 celebration on TikTok, and do your part to create a truly free space for every creator, uplift those in need of support, and amplify anyone who is already making a difference!