New Normal, New Snack Habits
Bring home and snack on Cadbury Dairy Milk this World Chocolate Day
Manila, Philippines – July 7, 2021 – Snacking is growing. All around the world, there is a universal snacking need: the lines between meals and snacks are blurring. Especially with more people staying at home during this new/now normal, snacking has even made way for new traditions shared with the family. This World Chocolate Day presents the best opportunity to make new snack routines and to bond with your family by sharing the Philippines’ favorite chocolate, Cadbury Dairy Milk.
According to a survey on snacking behavior during the pandemic, 69% of parents who are currently working from home have developed new snacking habits with their families. Some ¾ have also said that snacking is one of the few times that the family comes together. This survey is called the State of Snacking and was commissioned in 2020 globally by Cadbury Dairy Milk’s parent company Mondelēz International.
“While working from home has enabled more families to be together under one roof, each member’s activities may sometimes get in the way of actually being together,” expounds Raf Baradas, Cadbury Dairy Milk Brand Manager. “Thankfully with more families under one roof also comes the opportunity to get together more often and have enjoyable bonding moments to make their time more special. Chocolate’s a great snack because it’s ready to eat anytime, it’s delicious so everybody loves it, and with Cadbury Dairy Milk’s packs, you can easily track how much you’re snacking on. Just grab it from the refrigerator and it’s ready for delicious snack time.”
Cadbury Dairy Milk is encouraging families to drop the mobile gadgets and have fun bonding with family with the brand’s many products great for sharing. Whenever it’s time for a snack at home, grab these Cadbury Dairy Milk packs to enjoy with the family. Let’s see what kinds of sharing can you do?
- The Fair Sharer: You want equal chocolate bites for every member of the family. With chocolate this good, you want to avoid arguments over who gets more – you’re already arguing over what to watch on TV as it is. So, you get the Cadbury Dairy Milk Share Bag, with individually wrapped pieces you can easily count and share.
- The Reluctant Sharer: Okay so you maybe don’t really want to share but know it’s the right thing to do. So, you get the big Cadbury Dairy Milk 165g bar and snap off pieces for your family while playing video games together after dinner. With you holding the pack, who can tell if you’ve had a few more bites than they have? Promise, we’ll never tell.
- The Loving Sharer: You want sharing to be intimate. Chocolate time is sitting closely together in the living room while talking about your lives, school or work. Your perfect pack is the Cadbury Dairy Milk Bites. You and your family can pass it around while enjoying your chat and snack.
- The Special Sharer: Family time is gold – literally.This is why you prepare to make it more special than the usual!You step into the kitchen and whip up your favorite cupcake recipe but with a twist… you top it off withCadbury Dairy Milk Panned Nuts.Your snack reflects the special place that family time has in your heart. Enjoy it on the weekends to make sharing a more memorable experience.
With Cadbury Dairy Milk, delicious snack time with the family is just a grab away. Make new traditions and enjoy bonding moments together as you stay safely at home while enjoying chocolate goodness. Order today on World Chocolate Day! Make sure you stock up and store your fridge with Cadbury Dairy Milk for your family. Buy them at leading supermarkets, mobile delivery apps, and e-commerce stores, and enjoy your new snacking at-home habits today!
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milk and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez Philippines
Mondelez Philippines Inc. has been providing consumers with delicious snack products for the past 58 years – since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.