TACO BELL DECLARES TUESDAY AS THE ULTIMATE DAY OF THE WEEK IN NEW CAMPAIGN

Fans in the Philippines can experience the craveable classic for themselves with a Crunchy Taco Supreme and 12oz soda for only P149 starting June 27

MANILA, PHILIPPINES, JUNE 27, 2023 – What’s better than a Monday?

Why, Taco Tuesdays, of course!

With the taco being one of the most craveable food items in the world, it does deserve it’s own day.

And now, we can also celebrate it with global icon LeBron James as Taco Bell’s newest Taco Tuesday ambassador.

“We’re thrilled to help introduce the cultural phenomenon of Taco Tuesday, giving fans around world the opportunity to come together and celebrate the best day of the week in their own unique way,” says Taco Bell’s Chief Global Brand & Strategy Officer, Sean Tresvant. “LeBron James has been a passionate ‘Taco Tuesday’ fan, and we couldn’t be more grateful to have his support in rallying even more taco lovers around the globe.”

The four-time champion, MVP and, most importantly, longtime “Taco Tuesday” enthusiast is committed to spreading the word about Taco Tuesday far and wide, so everyone can celebrate the best day of the week.

“‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody,” says LeBron James. “‘Taco Tuesdays’ create opportunities that bring people together in so many ways. It’s a celebration for everyone.”

In the Philippines, Taco Bell is joining the fun with an irresistible offer that taco enthusiasts will surely love.

To help them celebrate Taco Tuesday, Taco Bell will be offering the Crunchy Taco Supreme and a 12oz serving of soda for only P149 starting on June 27, 2023, and every Tuesday of July 2023.

This can be availed just by dine-in, takeout, delivery or you can also order through Taco Bell’s official delivery partners GrabFood, foodpanda, and Pick.a.roo (prices may vary).

Crunchy. Delicious. Original.

The Crunchy Taco holds seasoned beef, fresh lettuce and shredded cheese in a crunchy corn tortilla shell.

More than 60 years after Glen Bell opened his first Taco Bell restaurant in Southern California in 1962, Taco Bell’s menu items have gained a huge fan following, and the chain is focused on spreading the joy of taco culture and Taco Tuesday to the rest of the world.

Because sometimes Mondays are just hard…but on Tuesday it’s Taco Tuesday.

“We’re thrilled to invite Taco Bell fans in the Philippines to join us in celebrating a mini holiday in its own right: Taco Tuesday,” says Anita McDonnell, Chief Growth Officer, Taco Bell APAC. “Our favorite day of the week now includes much more fanfare with multiple markets around the globe having Taco Tuesday celebrations at Taco Bell, whether that’s enjoying in-restaurant or ordering in, at home.”

For more information on the campaign, visit www.tacobell.com.ph. 

Find your nearest Taco Bell restaurant by visiting www.tacobell.com.ph/locations/.

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