PhilFirst enters 119th year with launch of non-life insurance

PhilFirst, the Philippines’ first domestic insurance company, marks its 119th anniversary by launching two non-life insurance products that provide protection to Filipinos in the digital age and the era of frequent travels. They are further proof of the company’s unwavering commitment to innovation and its dedication to adapting to the evolving needs of Filipinos in a dynamic world.

“Our new initiatives continue the legacy of protection that PhilFirst has given to several generations of Filipinos,” PhilFirst President Jaeger L. Tanco said.

The PhilFirst Cyber Insurance aims to protect Filipinos in the online world where they spend an estimated 10 hours a day. With Asia being a hotspot for cyberattacks due to relatively weak cybersecurity measures, the Cyber Insurance covers identity theft, electronic fund transfer fraud, and online retails scams. It also includes 24/7 expert assistance that detects hacks and guides insured individuals on necessary documentation.

For modern Filipino travelers, PhilFirst offers its new Travel Insurance. The product comes in an opportune time as the World Travel and Tourism Council projects at least 25% annual growth in travel. Philfirst partnered with a seasoned and stable provider to ensure a seamless claims process for its clients, making its Travel Insurance an essential companion for any wanderlust.  

Tanco noted, “The Personal Cyber Insurance is our way of safeguarding the online lives of Filipinos, while our Travel Insurance aims to make their adventures worry-free, especially as travel becomes more accessible and integral to many Filipinos. “

PhilFirst launched in 1906 by offering families dependable insurance solutions against life’s most challenging uncertainties like fires and accidents. Driven by a passion for serving Filipinos, PhilFirst eventually came up with solutions for every stage of life. Together with its affiliates PhilCare, PhilLife, and PhilPlans, PhilFirst forms the Philippines First Insurance Group — a powerhouse family committed to providing Filipinos financial freedom, wellness, and stability by offering a wide range of insurance solutions that cover healthcare, pension, education, and memorial planning. 

“Celebrating 119 years is not just about looking back at our achievements,” Tanco said. “It’s about looking forward — adapting, innovating, and meeting the ever-changing needs of our countrymen.”