Philresca features the best of PH’s F&B industry in its first-ever expo on restaurants, cafés and bars

With close to 100 exhibitors locked in from at least 20 countries, the Philippine Restaurant, Café and Bar Expo (Philresca) was launched at the Hall A, World Trade Center Metro Manila last March 2 to 4, with a pre-show coffee event on March 1.

The MUNICIPALITY OF AMADEO also made its presence in PHILRSECA 2017. Its booth featured the famous Café Amadeo and Amadeo Coffee Liqueur.

Organized by Phil. Asia Conferences and Exhibitions, Inc., Philresca has debuted as the country’s first dedicated sourcing event for the booming industry of beverages. Philresca this year has featured events in partnership with World Coffee Events, including the Philippine National Latte Art Championship, Philippine National Barista Championship, and RE:VERB, which came to Manila for the first time.

Renee Araneta Perrine of HINELEBAN FOUNDATION (far left), takes pride in showcasing their Philippine coffee products to the discriminating visitors.

“With nearly 100 exhibitors at Philresca, the event has catered to a growing number of industry players, professionals and students who were looking for a quality event on the business of restaurant, café and bar,” says May Juan, President of Phil. Asia Conferences and Exhibitions Inc.

Philresca ribbon cutting ceremony. L-R: Ms Louella Rialp, Director of Phil Asia Conferences & Exhibitions, Inc.; Vie Reyes – Coffee Farmer Advocate, Philippine Coffee Alliance and Bote Central; Chef Chris Caraguian – Culinary Historian, Razor Chef Culinary Generals; May Juan – President, Phil Asia Conferences and Exhibitions, Inc.; Jay Caragay – Head Judge of Philippine National Barista Championship & Philippine National Latte Art Championship, Owner of Spro Coffee; Myrna Pablo – CAR Regional Director, Department of Trade and Industry; Desmond Chua – General Manager of Barista Depot, Philippine National Latte Art Championship Judge and Kevin Fortu – 1st Philippine National Barista Champion, EDSA Beverage and Design Studio.

Phil. Asia Conferences and Exhibitions, Inc. and World Coffee Events has co-organized RE:VERB on March 1, a knowledge-sharing event that has made rounds in cities like Tokyo and Seoul. RE:VERB has featured a series of talks and dialogue from global coffee experts in El Salvador, New Zealand, Denmark, United Kingdom, and the U.S. Among the speakers were two-time Austrian national barista champion Sonja Zweidick; Federico Pacas of Café Tuxpal; Michael Cleland of Assembly Coffee and Matt Graylee of Raw Material Coffee.

The three-day B2B exhibition has showcased suppliers, distributors, manufacturers, and service providers in the sectors of baking, café, alcoholic and non-alcoholic beverages, charcuterie, condiments, confectionary, flavorings, herbs and spices, pasta/noodles, seafood, delicatessen, and other allied services.

Philresca has also hosted the two Philippine coffee championships.  The country’s most skilled baristas has competed at the Philippine National Latte Art Championship and the Philippine National Barista Championship, where champions will represent the country in coffee competitions abroad.

FLY ACE CORPORATION’s flagship brands namely Jolly Cow Milk and Lotus Biscoff are major sponsors of the 2017 Philippine Coffee Championships — Official Milk Sponsor and Allied Partner respectively

In addition, the event has featured educational seminars such as The Cupping Exchange, which has highlighted the best local coffee beans and their farmers, and the Philresca Sessions, a learning-filled discussion on business strategies, latest product and trends, and other essential knowledge and issues in the industry.

California Milk Advisory Board is the principal sponsor of Philresca 2017. CMAB is one of the largest agricultural marketing boards in the United States.

Philresca is supported by UCC Ueshima Coffee Phils., Inc., MK Kitchen Equipment & Supplies, Barista Depot, Allegro Beverage Corporation, Fly Ace Corporation, Blu Coffee Distributors Corporation, Equilibrium Intertrade Corporation, Goldbell Philippines Impex Corporation, Ricmas Commercial Eqpt., Ltd., Concept Specialist Inc., Café Amadeo, California Milk Advisory Board, Bote Cental Inc., Manila Bambi Foods Corp., Culinary Generals & Razor Chef Philippines, and El Kapitan Food Enterprise.