Thousands queue for 1st Jollibee in Wales -UK’s 6th Jollibee Opens Towards 50 Store Goal in Europe
A JOLLY WELCOME TO WALES’ 1ST JOLLIBEE. Jollibee debuted in Wales to thousands of customers lining up as early as 6 am for a taste of Jollibee bestsellers. “Opening our first Jollibee in Wales is part of our continued commitment to expand across Europe and bring our delicious Chickenjoy to more people around the world,” shared Ernesto Tanmantiong, CEO of Jollibee Group.
MANILA, Philippines. 26 July 2021 – Homegrown restaurant chain Jollibee opened its first
restaurant in Wales in its capital, Cardiff, to much fanfare from the local community with thousands of customers lining up as early as 6 am for a taste of Jollibee bestsellers. Wales is one of the four countries comprising the United Kingdom which has a $1.4 billion fried chicken market, and the opening is in line with the company’s thrust to expand across the UK and Europe with 50 stores within 5 years.
“Opening our first Jollibee in Wales is part of our continued commitment to expand across Europe and bring our delicious Chickenjoy to more people around the world,” said Ernesto Tanmantiong, CEO of Jollibee Group.
Known for its lush scenery and friendly people, Wales will be home to Jollibee’s sixth store in the
United Kingdom. The new restaurant is located on the corner of Queen Street and Charles Street,
in the heart of Cardiff’s prime pedestrianized area. The restaurant is housed in an impressive two story corner building that is painted deep purple, with one side of the building showing a wall mural in line with the brand’s colorful new store design.
“With people returning to restaurants and relishing face-to-face encounters, restaurants will
provide great solace to make up for those special moments they may have missed during the
lockdown,” said Dennis Flores, president of Jollibee Europe, Middle East, Asia, and Australia.
Jollibee’s new restaurant in Wales will offer high-quality food and a one-of-a-kind experience to
everyone who comes through the door. The Cardiff restaurant will offer to the Welsh people the
brand’s world-famous Chickenjoy – delicately hand-breaded for a crispy and crunchy exterior,
pressure fried for maximum juiciness, and marinated to the bone to bring next-level flavor. Jollibee has also launched a range of new menu items in Europe which will all be available at the Cardiff restaurant: the Spicy Chicken Burger, Sriracha Chicken Loaded Fries, Chicken Wrap, and the summer-exclusive Peach and Mango Drink.
“With a growing culinary landscape and increased demand for new cuisines, we knew Cardiff
had to be one of the top in our list. We are keen to introduce our delicious menu to locals and
welcome them into our cool new central location,” said Adam Parkinson, Business Head of