TOP SINGING COOKS BATTLE FOR THE GRAND PRIZE ON PHOENIX SUPER LPG’S KALDEROKE
Top 16 from digital cookoffs to be introduced when the show airs on the Kapamilya Channel and Kapamilya Online Live in November.
Amazing cooking skills, superb food, and great singing voices—these and more await viewers of the highly anticipated telecast of Phoenix SUPER LPG’s Kalderoke: The Singing and Cooking Showdown. The pilot episode airs on November 14, 2020, at 8:30 am, on the Kapamilya Channel. Hosted by comedian Wacky Kiray and the “Crystal Voice of Asia” singer Sheryn Regis, the nationwide television contest will introduce the top 16 contestants: From NCR: Jose Ronaldo Agustin, Anna Nicole Robles Herrera, Francis Anne Virtudazo, Redemptor Nuestro. From Luzon: Marco Diolata, Christian Alvear, William Verastigue II, Roland John Torres. From the Visayas: Nazer Salcedo, Shenna Mae Baybado, Jessica Evangelio, Lalaine Enriquez. From Mindanao: Jhana Marie Aranda, Noreen Rose Galendez, Menchu Munez, Rodelio Quesim, Jr. They will be judged by celebrity chef, Rolando “Chef Lau” Laudico; actress, comedian, and singer, Tuesday Vargas; Star Music composer and songwriter, Jonathan Manalo; and Phoenix SUPER LPG’s Category Marketing Manager, Marc Salboro.
“We are overwhelmed by the amount of support and entries we got from talented Filipino singing chefs and home cooks nationwide. Everyone has something to offer, but just like any competition, there can only be one winner,” Phoenix Petroleum Philippines Vice President for Integrated Marketing and Strategies Ma. Celina Matias said. As part of the “Sarap pala magluto” campaign, Kalderoke highlights the value of Phoenix SUPER LPG with its German-made SRG regulator that makes users discover the joys of cooking, making the experience “safe, sigurado, simple”.
From over a hundred singing cooks who submitted their recorded entries, the top 40 contestants advanced to the digital cookoff rounds that aired on the Phoenix SUPER LPG and ABS-CBN Foundation’s Facebook pages. The chosen top 16 cooks will then be trimmed down to two finalists who will compete in the grand finals for the Php100,000 prize. “Phoenix has been a long-time valued partner of the Foundation,” said Paul Vincent Mercado, Marketing Head of ABS-CBN Foundation. “We started with our multi-awarded campaign, Pinoy Tsuper Hero, a project whose primary goal is to recognize the unsung heroes of the driving industry, providing them the opportunity to become a better version of themselves.
“It’s a good thing that Phoenix SUPER LPG is also looking for a partner institution that can help them mount a project that will showcase the talent of every Kapamilya, both in singing and cooking. This led to the creation of Kalderoke: The Singing and Cooking Showdown.,” added Mercado. Besides the official judges, viewers will also have the chance to vote for their favorite contestant. All they have to do is to download the Limitless mobile application from the App Store or Google Play and register. Launched in July 2020 and produced by ABS-CBN Foundation, the show aims to remind the public that
cooking is an enjoyable task whether you’re making a simple meal at home for family, or crafting gourmet dishes in a restaurant for customers. The Filipinos’ affinity for food and for videoke parties are the rationale behind the competition.
“This quarantine period was an opportune time for a lot of us to discover the joys of cooking, and we are proud that Phoenix SUPER LPG has always been available to continuously serve and supply many households and businesses with quality gas for their cooking needs,” Matias said. “It’s a feel-good and one-of-a-kind show. We all know that Pinoys are great singers and we love to eat. Combining these two is a perfect recipe for a great show. Viewers will also learn new recipes and become conscious of their food’s nutritional values – all while being entertained,” said Mercado. “Our goal is for Kalderoke to become everyone’s Saturday morning habit because, as the tagline goes, ‘Kay sarap pala magluto!’” For more information, on Kalderoke: The Singing and Cooking Showdown, visit www.pnxsuperlpgkalderoke.ph